Social media is having your own media publishing center, like a major news channel or TV show. For the first time in history, you can communicate easily with the entire world. You must view social media as your own personal broadcast center.
You are a media publisher and are responsible for the content you are sending to your audience. Add your own personality to what you are publishing so you and your brand stand out in the crowd. If you simply send out "noise," prospects will pay less attention to you. By sending out valuable content in your own voice, you'll begin to develop relationships and more prospects will be attracted to what you have to offer.